Whether you are developing your personal brand, or your company brand, your Logo will send a strong message to both your clients and your competitors. For those of you that have studied persuasion, there are 3 types: Ethos, The Ethical Appeal; Pathos, The Emotional (think passionate) Appeal; and Logos, the Logical Appeal. Your logo should embrace one or more of these forms of persuasion. Additionally, most long-standing Logos are relatively simple. Think about Google, McDonald’s, Dell, Coca-Cola, Apple, Target, and dozens of others. All easily recognizable and identified with a specific brand. Our logo hearkens back to the 1984 presidential campaign of Ronald Reagan, “It’s Morning in America.” The golden sun, rising above the mountains signaling a start of a new day, and new opportunities.
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