Leadership in Action 003

An acquaintance on another platform (Twitter) asked why I was always posting quotes from others, rather than posting some of the things that I teach in my own classroom.  I honestly had to think about it for a few minutes.  Then it dawned on me, I wasn’t using my own quotes, my own education, and my own experiences, because I didn’t want to appear arrogant.  Yet, at the same time, I have studied and applied leadership theory for over 20 years in my personal life, and I have taught both undergraduate and graduate courses in leadership for the past decade.  Certainly, I must have something to say on the subject?  After some further thought, I realized, yes… the reason that I started studying leadership was because of my personal belief in a lack of real leadership in our nation, and in the past 20 years I have been able to apply what I have learned both in the classroom, and in the business world, to challenge old, tired ideas and to advance a vision of a better world for all of us.

Leadership in Action 001

The ability to develop long-term, beneficial relationships is key to any leader who hopes to achieve his/her vision.  Good leaders understand that “1 is too small a number to achieve lasting success.”  As leaders, we must surround ourselves with people of good quality.  Then lean on those whose expertise exceeds our own.  To be successful, you must develop a core team of trusted friends, with a shared vision, then execute that vision with the full support of your team.

What does your logo say about you?

Whether you are developing your personal brand, or your company brand, your Logo will send a strong message to both your clients and your competitors.  For those of you that have studied persuasion, there are 3 types:  Ethos, The Ethical Appeal; Pathos, The Emotional (think passionate) Appeal; and Logos, the Logical Appeal. Your logo should embrace one or more of these forms of persuasion.  Additionally, most long-standing Logos are relatively simple.  Think about Google, McDonald’s, Dell, Coca-Cola, Apple, Target, and dozens of others.  All easily recognizable and identified with a specific brand. Our logo hearkens back to the 1984 presidential campaign of Ronald Reagan, “It’s Morning in America.” The golden sun, rising above the mountains signaling a start of a new day, and new opportunities.

Please let me know what you think.  I appreciate all feedback.

Arivitas Strategies’ Mission

A Mission Statement is a public declaration of how you, your firm, or organization are going to achieve the Organizational Vision.  If your firm doesn’t have a clear Vision of the future, and a Mission Statement to achieve the Vision, then it’s time to take a step back and reassess your reasons for being in business.  A company without a clear direction and purpose is akin to driving a car on Interstate 10, heading east at 80 miles an hour, looking for a beautiful sunset.  While you are making a lot of progress, you are heading the wrong direction, and will never achieve your goals.