What does your logo say about you?

Whether you are developing your personal brand, or your company brand, your Logo will send a strong message to both your clients and your competitors.  For those of you that have studied persuasion, there are 3 types:  Ethos, The Ethical Appeal; Pathos, The Emotional (think passionate) Appeal; and Logos, the Logical Appeal. Your logo should embrace one or more of these forms of persuasion.  Additionally, most long-standing Logos are relatively simple.  Think about Google, McDonald’s, Dell, Coca-Cola, Apple, Target, and dozens of others.  All easily recognizable and identified with a specific brand. Our logo hearkens back to the 1984 presidential campaign of Ronald Reagan, “It’s Morning in America.” The golden sun, rising above the mountains signaling a start of a new day, and new opportunities.

Please let me know what you think.  I appreciate all feedback.

Arivitas Strategies’ Mission

A Mission Statement is a public declaration of how you, your firm, or organization are going to achieve the Organizational Vision.  If your firm doesn’t have a clear Vision of the future, and a Mission Statement to achieve the Vision, then it’s time to take a step back and reassess your reasons for being in business.  A company without a clear direction and purpose is akin to driving a car on Interstate 10, heading east at 80 miles an hour, looking for a beautiful sunset.  While you are making a lot of progress, you are heading the wrong direction, and will never achieve your goals.

Stop the (WATER) INSANITY!

This is an open letter to President Trump, California’s Republican Representatives, John Cox (Republican Candidate for Governor), and all other elected and appointed officials who have not gone complete insane over global climate change and water in California…

It’s time to STOP THE INSANITY! Liberal Democrats, from Gov. Jerry Brown on down, are hell bent on destroying the California Economy, our way of life, and our ability to maintain healthful communities by further restricting water use in the state.  Prior to the introduction of AB 1668, the California Legislature had already reduced the availability of water to the point where many of our Farms, Construction Firms, and Recreation Companies were forced out of business.  Now, the State Legislature wants to limit your ability to shower, wash clothes, cook, or even drink water, all because of the abject failure of every administration since Jerry Brown Jr’s first term in office (in the 1970’s) to expand the States ability to capture, treat, and deliver water to an increasingly thirsty and growing population.

Now, rather than developing new resources (HEY, Jerry, you see that big blue ocean to the west?), Jerry and the Progressives want the California people to further conserve water.  This is at the same time we are committed to building a low-speed choo-choo to nowhere at a cost of $200+ BILLION.  A choo-choo that no one wants, no one needs, and no one will ride (HEY Jerry, you ever hear of hi-speed Airplanes?).  For 10% of the cost of the choo-choo to nowhere, California Coastal Cities and Counties could build ten Desalination Plants along to coast to provide fresh, clean, uninterrupted water to 6 MILLION Southern California residents.  No more droughts, no more rationing, no more conservation for all of San Diego and Orange Counties.  And here is the BONUS! By building these desalination plants (1 approximately every 8 miles along the coast), the various water agencies (IID, MWD, etc) could stop sending water from the Colorado River to coastal communities.  This “saved” water could then be used to restore the Salton Sea, irrigate fields and farms in Imperial, Riverside, and San Bernardino Counties, and provide safe, fresh, water to a thirsty and growing Inland Empire.  This same desalination technology can be used to maintain water quality and provide fresh water from the Salton Sea once it is refilled to historic levels and the Salton Sea can once again become a massive source of recreation, entertainment, and business opportunity (salt and lithium mining) for California.

It’s past time for the good people of the State of California to demand that our liberal, progressive, legislators and Governor to stop lying to us about desalination.  We have the technology, we have the energy production, the Pacific Ocean will NEVER dry up, and water is something that everyone needs and wants.  The bottom line is that we DO NOT have a water problem here in California, what we have is a LACK OF POLITICAL WILL problem to do the right thing and develop our natural resources that we have, right off of our coast.

This post inspired by an article in the Washington Times by Tammy Bruce.  California’s New Water Restrictions send residents fleeing to Saner States

Updating my business brand

An open message to my friends, colleagues, and clients. After a year of listening to all of you, Arivitas Partners is making a minor name change and slight re-branding. Our new name, keeping in line with the needs of our clients, is ARIVITAS STATEGIES.

The name change followed a number of discussions wherein our clients and partners agreed that assembling a team of talented professionals was good, but not good enough to achieve client goals in the complex world of land development and environmental compliance. What is needed is a STRATEGY for successful project completion. This included developing a team, then STRATEGIZING about the best way to obtain Entitlement, Environmental, and Construction Document Approval, for new homes, recreation facilities, business parks, and employment centers.

Let me know your thoughts on our new name and brand. I always appreciate feedback from clients, friends, and colleagues.

Our website is still under construction but you can find us here on Facebook Arivitas Strategies

To your success,

Kevin

Get out from behind your desk and go for a walk

I have to admit that I am probably the very last person that should be giving diet and exercise advice. I’ve been battling obesity since my teenage years.  Some years winning, most years not so much.  I’ve tried every diet on the planet, and every exercise routine known to man. The reality is most of them work, at least for a little while. But at some point you feel as if you are a war with your own body. You cut back on calories and for a few weeks you lose some weight. Then your body stabilizes and the same amount of calories does nothing more than keep you at the same weight. Same way with exercise. You increase your caloric expenditures and initially there is a significant boost in your metabolism and you lose some weight. But after a while it seems as if regular exercise does nothing more than to keep you in your regular place. Your body tends to stabilize at its own level of comfort.

So, when I saw this article by Dr. Mehmet Oz and Dr. Mike Roizen, I was encouraged. I always knew that walking was good for you. As pointed out in the article walking is very low impact, you probably won’t injure or wear out your joints, and it’s an exercise that can be enjoyed by just about everybody. But the best part is that all of those healthy runners and joggers that scoot past you so quickly have no idea that walking actually delivers MORE benefits than jogging or running.  According to the good Dr. Oz and Dr. Roizen, there’s a new study that evaluated the health boost to get from equivalent energy expenditures with moderate intensity walking and vigorous intensity running. In other words, if you run for 15 minutes you expend the same amount of energy as if you walked vigorously for 30 minutes. Walking vigorously is between 3 and 4 mph.  The study showed that:

  • Walking reduced the risk for developing hypertension by 7.2 percent; running, 4.2 percent.
  • Walking slashed the risk for developing high cholesterol by 7 percent; running, 4.3 percent.
  • Walking cut the risk for developing type 2 diabetes by 12.3 percent; running, 12.1 percent.
  • And walking nipped the risk for developing coronary artery disease 9.3 percent, running 4.5 percent.

So, if you’re interested, give this a try:

Weeks 1-2: Walk continuously for 30 minutes (1 mile in 16-18 minutes), three times a week.

Weeks 3-4: Go for 30 minutes (1 mile in 14-15 minutes) five times a week.

Week 5: Increase to 45 minutes almost every day.

Over time, aim for 10,000 steps daily. And if you combine daily walking and 20 minutes of aerobics three times a week, amazing things happen!

OK, that last part was added by Dr. Oz.  I personally have no idea if amazing things will happen, but I’m going to give it a try.  I know that I need to get up, get out, and get healthy and there is no excuse for not taking a daily walk.

Embrace the Green Economy – Work from Home

For the past several years I’ve been getting myself in a little bit of trouble with some of my peers in the Traffic and Transportation (T&T) planning and Transit Oriented Development (TOD) industries.  I have spent a great deal of time writing and speaking about the need to reduce, or in some cases completely eliminate, roadway expansion for larger freeways and the new construction of virtually all mass transportation systems. Of course, in California, where the car culture was born, nurtured, and come of age, these thoughts border on heresy.  Unfortunately, while I do enjoy my cars, the reality is that our car dependent culture here in California has become a burden to many people, and a benefit only to those who are connected to the liberal political class. Every year, as the population continues to grow here in California, so to the number of trucks, cars, delivery vehicles, repair and supply vehicles, and all other modes of getting to and from our homes and our workplaces.

However, the advancement of technology and communications, has eliminated the need for many of us to drive to work.  For very large segment of the population, we wake up early in the morning, slam down some coffee, jump into our cars, commute for an hour or more, arrive at work already worn out and frazzled, then spend the next 8 to 10 hours looking at a computer screen and typing on a keyboard, just so that we can do the reverse commute at the end of the day. This means that for the average commuter, he or she is away from home on average 11 to 12 hours a day.  This is time spent away from family, children, your neighborhood, and your community.  Hundreds of sociological studies have shown that one of the major issues facing young families is the fact that one or more of the parents is away from home nearly 12 hours every single day.

So, imagine a world, where you did not wake up in the morning and go to work at an office.  You wake up in the morning, have breakfast with your children, make sure they got their homework done, see them off to school, then slip into your own home office with the latest and best technology, log on to the office server, and start your workday. No commute, no stress, and no sitting in traffic.

Beyond the important benefits to your health and your family, there would be fewer cars on the road.  This will obviously lead to better air quality and reduced greenhouse gas emissions.  Additionally, with fewer vehicles on the road, the need to expand our freeways, will also be reduced.  This will free up billions of tax dollars so that high-speed communications infrastructure, green power, and fresh clean water from desalination, can be delivered at reasonable rates to every household in the state.  Other benefits will include greater home ownership rates, lower daytime crime rates in our neighborhoods, children that will be supervised and have mom or dad, or both, at home after school.  Participation in local social organizations, churches, clubs, and sports, will also increase, providing for greater quality of life for everyone.  Lastly, the local economy of all of our small and medium-sized towns, all across California, will be enhanced because people will be spending money where they live instead of spending money on the road.

Granted, this scenario will not work for every person in every situation.  But when you consider how many people get in the car every morning and go to work in a cubicle, it seems to make far more sense to spend hard earned tax dollars on communications infrastructure so that we can link our homes to our workplaces, and truly find work-life balance.

This blog post inspired by Want to be Green? Forget Mass Transit. Work from Home, by Joel Kotkin.